Field notes
Practical writing for Australian small business.
Long-form, dated, specific. No 12-listicle filler. We only publish when we have something we wouldn’t want a competitor to read first.
Pricing
How much should a small business website cost in Australia (2026)
A clear, current answer: what websites really cost in 2026 across DIY builders, freelancers, agencies, and subscription services like aibuiltmysite — and which one is actually right for your business.
Tradie
What makes a tradie website actually convert (after building 40 of them)
Forty tradie websites later, here’s the conversion stack that earns calls — and the cliché stack that quietly costs them.
SEO / GEO
AI search, GEO, and the end of the Google blue link
ChatGPT, Perplexity, and Gemini are eating the SERP. Here’s the GEO playbook small business owners need to be cited — not just ranked.
Performance
The real cost of a slow website (in dollars, per month)
A 4-second mobile load is invisible to you and devastating to your conversion rate. Here’s how to put a dollar figure on it — and why fixing it is usually a one-day job.