Field notes
Practical writing for Australian small business.
Long-form, dated, specific. No 12-listicle filler. We only publish when we have something we wouldn’t want a competitor to read first.
Pricing
How much should a small business website cost in Australia (2026)
A practical way to compare DIY builders, freelancers, agencies and subscription website services — including the questions to ask before you choose.
15 Apr 20267 min readRead
Tradie
What makes a tradie website easier to use and act on
A practical checklist for making a tradie website clear, fast and easy to call from — without invented performance claims.
22 Mar 20268 min readRead
SEO / GEO
AI search, GEO, and the end of the Google blue link
ChatGPT, Perplexity, and Gemini are eating the SERP. Here’s the GEO playbook small business owners need to be cited — not just ranked.
8 Feb 20269 min readRead
Performance
How to measure the business cost of a slow website
A practical way to connect mobile performance with your own analytics, enquiries and revenue — without relying on a generic conversion promise.
12 Jan 20266 min readRead