Emergency 24/7
Time-aware badge that flips between “Open now” and “Emergency call-out”.
Industry · Plumber
Websites for Australian plumbers — built first, paid second.
Click-to-call hero. Suburb-by-suburb service map. After-hours emergency badge. The site does the dispatch before the phone rings.
Real result: +118% calls in three weeks (Whittaker Plumbing, Newcastle)
What’s broken
Why most plumber sites bleed leads.
- Old site lists postcodes as a paragraph — Google can’t parse it
- No after-hours information so emergency callers bounce
- Phone number tucked in the footer instead of fixed to the viewport
- Reviews live on Facebook, not the site, so trust signals are invisible
- Service area schema is missing — Maps shows the wrong radius
What we build
The plumber stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Service area map
Real Leaflet-rendered map of every postcode you cover.
Per-service pages
Hot water, gas fitting, blocked drains, leak detection — each with own schema.
Reviews wall
Google reviews pulled live, no copy-paste.
What actually works
What plumbers need from a website.
The brief version
A plumbing site has one job: get the phone to ring before a competitor’s does. That means a click-to-call number fixed to the top of every page, a clear after-hours signal so emergency callers don’t bounce, and a suburb-level service map Google can actually read. Everything else is secondary.
Conversion patterns that work
- Fixed call bar on mobile — phone number always one tap away, even mid-scroll
- Time-aware badge: “Open now” during business hours, “Emergency line available” after 5pm AEST
- Service area map with real postcode data, not a text list Google can’t parse
- Price anchoring on hot water and blocked drains — the two jobs people compare quotes on
- Google reviews pulled live into the hero, not embedded in a footer widget
Common objections
What plumbers tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“I already have a site on Wix.”
We hear this a lot. If your Wix site generates calls without you thinking about it, keep it. If you’re not sure, paste the URL into PageSpeed Insights. A score under 60 on mobile is costing you jobs.
“I get all my work from word-of-mouth anyway.”
Good. The site still matters for the 40% of callers who Google you after a recommendation to check you’re legit. No site or a slow site is a trust signal — just not the one you want.
“I don’t have time to manage a website.”
You don’t manage this one. All edits go through us. You text or email, we ship the change. That’s included in the monthly fee.
“A website won’t make a difference in my area.”
Possibly. But Whittaker Plumbing in Newcastle saw +118% in calls inside three weeks with nothing else changing.
Plumber FAQ
Specific questions about plumber websites.
Can you add my service area postcodes to the site?
Yes. We build a Leaflet-rendered service area map with every postcode you cover. This also feeds the LocalBusiness schema so Google Maps shows the right radius for your business.
What if I cover multiple suburbs — do I need separate pages?
For high-volume suburbs, yes. We build per-suburb landing pages with your phone number, schema, and local copy. This is the fastest way to rank for ‘plumber [suburb]’ searches in your area.
No deposit. 72-hour draft.
Send a brief, see your plumber site by Friday.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every plumber site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for plumbers
Service, LocalBusiness and Breadcrumb JSON-LD wired correctly so Google attaches your business to the right plumber queries and serves rich results where eligible.
Cloudflare hosting + SSL
Edge-rendered from Sydney by default. HTTP/3, automatic SSL, free CDN. First paint under one second on a 4G phone.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way plumber customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps, and booking — all one tap. Lighthouse 95+ mobile out of the box. Accessible tap targets at every size.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. Most edit requests turn around the same business day. No ticketing system, no upsell hop.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI search ready
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot are allowlisted. Your business surfaces in AI answers, not just blue-link search.
FAQ