Emergency 24/7
Time-aware badge that flips between “Open now” and “Emergency call-out”.
Industry · Plumber
Websites for Australian plumbers — built first, paid second.
Click-to-call hero. Suburb-by-suburb service map. After-hours emergency badge. The site does the dispatch before the phone rings.
Demo status: Fictional demo — no customer result claimed
What’s broken
Why most plumber sites bleed leads.
- Old site lists postcodes as a paragraph — Google can’t parse it
- No after-hours information so emergency callers bounce
- Phone number tucked in the footer instead of fixed to the viewport
- Reviews live on Facebook, not the site, so trust signals are invisible
- Service area schema is missing — Maps shows the wrong radius
What we build
The plumber stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Service area map
Real Leaflet-rendered map of every postcode you cover.
Per-service pages
Hot water, gas fitting, blocked drains, leak detection — each with own schema.
Reviews wall
Google reviews pulled live, no copy-paste.
What actually works
What plumbers need from a website.
The brief version
A plumbing site has one job: get the phone to ring before a competitor’s does. That means a click-to-call number fixed to the top of every page, a clear after-hours signal so emergency callers don’t bounce, and a suburb-level service map Google can actually read. Everything else is secondary.
Conversion patterns that work
- Fixed call bar on mobile — phone number always one tap away, even mid-scroll
- Time-aware badge: “Open now” during business hours, “Emergency line available” after 5pm AEST
- Service area map with real postcode data, not a text list Google can’t parse
- Price anchoring on hot water and blocked drains — the two jobs people compare quotes on
- Google reviews pulled live into the hero, not embedded in a footer widget
Common objections
What plumbers tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“I already have a site on Wix.”
If your current site is accurate, easy to use and generates the enquiries you need, keep it. PageSpeed Insights and your own analytics can help identify specific problems before you rebuild.
“I get all my work from word-of-mouth anyway.”
Referrals may still check your hours, service area and contact details online. A simple, accurate site gives them a reliable place to confirm those details.
“I don’t have time to manage a website.”
You don’t manage this one. All edits go through us. You text or email, we ship the change. That’s included in the monthly fee.
“A website won’t make a difference in my area.”
It may not change demand on its own. The Whittaker Plumbing sample is a fictional design demo that shows how clearer call, service-area and after-hours information could be presented; it is not a client result.
Plumber FAQ
Specific questions about plumber websites.
Can you add my service area postcodes to the site?
Yes. We build a Leaflet-rendered service area map with every postcode you cover. This also feeds the LocalBusiness schema so Google Maps shows the right radius for your business.
What if I cover multiple suburbs — do I need separate pages?
Only when each page can provide useful, original information for that service area. We can build suburb pages with accurate contact details and structured data, but publishing them does not guarantee rankings.
No deposit. 72-hour first-draft target.
Send a usable brief. We aim to share a private first draft within 72 hours.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every plumber site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for plumbers
Service, LocalBusiness and Breadcrumb JSON-LD based on approved business details. Structured data can support eligibility but does not guarantee rankings or rich results.
Cloudflare hosting + SSL
Cloudflare hosting, automatic SSL and CDN delivery. We test the finished draft, but do not promise a fixed loading time or score.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way plumber customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps and booking links with accessible tap targets. Lighthouse results vary by page, content and test conditions.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. We confirm the expected turnaround for each edit request.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI crawler accessible
Supported crawlers can access public pages unless a customer requests otherwise. Access does not guarantee crawling, citation or inclusion in AI answers.
FAQ