Menu
Indexable, Speakable-tagged, with allergens.
Industry · Cafe
Websites for Australian cafes — built first, paid second.
Menu, hours, directions in one tap. Speakable schema so Siri reads opening hours correctly. Resy hand-off for groups of four-plus.
Real result: Saturday queue +30 minutes (Folk + Filter, Marrickville)
What’s broken
Why most cafe sites bleed leads.
- Hours wrong on Google because nobody updated the legacy MyBusiness listing
- Menu lives on Instagram so it’s un-Googleable
- Mobile site loads in 6+ seconds because the hero is a 4MB JPEG
- No reservation surface so every booking is a DM
- Local SEO push for ‘specialty coffee [suburb]’ is wide open
What we build
The cafe stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Hours and directions
One-tap call, one-tap maps, one-tap reservation.
Story
Founder + roaster blurb that earns your About-page traffic.
Bookings
Resy / SevenRooms / Square embed with brand styling.
What actually works
What cafes need from a website.
The brief version
A cafe site needs to answer four questions in under three seconds: Are you open right now? Where are you? What does the menu look like? Can I book a table for Saturday? Everything else is nice to have. The site that answers those four questions on mobile, fast, wins the lunchtime search.
Conversion patterns that work
- Speakable-tagged opening hours — Siri and Google Assistant read them correctly when someone asks
- Menu as real HTML, not a PDF or Instagram link — it gets indexed and shows in search snippets
- One-tap directions link (Google Maps deep link, not an embedded iframe) for walk-in traffic
- Resy or SevenRooms embed for group bookings, styled to match the brand
- Hero photo optimised under 200kb — the difference between a 1s and 5s load on a 4G connection
Common objections
What cafes tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“My Instagram page is basically my website.”
Instagram is great for engagement. It does nothing for people searching ‘specialty coffee Marrickville’ on Google. The two work together — Instagram for retention, a fast indexed site for acquisition.
“I update my menu every week, a website is too much work.”
We handle the updates. Email or WhatsApp us the change, it goes live the same day. You don’t touch the site.
“I already have a Google Business listing.”
Your listing links to a website. When that site loads slowly or has wrong hours, Google downgrades the listing. A fast, accurate site reinforces the listing rather than undermining it.
Cafe FAQ
Specific questions about cafe websites.
Can you sync my opening hours so they’re always current?
Yes. We tag your hours with Speakable schema so voice assistants read them correctly, and we update them same-day when you message us a change. No login, no dashboard.
Do you integrate with Resy, SevenRooms, or Square for bookings?
All three. We embed the booking widget with brand styling so it doesn’t look bolted on. The reservation confirmation and SMS reminders come from your booking platform — we just make the entry point look right.
No deposit. 72-hour draft.
Send a brief, see your cafe site by Friday.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every cafe site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for cafes
Service, LocalBusiness and Breadcrumb JSON-LD wired correctly so Google attaches your business to the right cafe queries and serves rich results where eligible.
Cloudflare hosting + SSL
Edge-rendered from Sydney by default. HTTP/3, automatic SSL, free CDN. First paint under one second on a 4G phone.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way cafe customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps, and booking — all one tap. Lighthouse 95+ mobile out of the box. Accessible tap targets at every size.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. Most edit requests turn around the same business day. No ticketing system, no upsell hop.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI search ready
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot are allowlisted. Your business surfaces in AI answers, not just blue-link search.
FAQ