Programs
1:1, group, online, hybrid — each priced and bookable.
Industry · Personal Trainer
Websites for Australian personal trainers — built first, paid second.
Programs, results gallery, intro-call funnel. Built so cold traffic from Instagram Reels actually converts.
Real result: Programs page out-converts the homepage 3:1
What’s broken
Why most personal trainer sites bleed leads.
- Linktree is the website — no SEO, no email capture, no funnel
- Programs aren’t pages so the same client can’t self-serve a price
- Results photos are an Instagram highlight, not a gallery the site can index
- ‘PT [suburb]’ queries land on Google Maps without a landing page
- Email list is in someone’s head, not a CRM
What we build
The personal trainer stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Results gallery
Indexable transformations with consent.
Intro-call funnel
Calendly-secured 15-minute discovery call.
Free workout magnet
PDF / Notion drop in exchange for an email.
What actually works
What personal trainers need from a website.
The brief version
A personal trainer site has to convert cold traffic from Instagram or Google into an intro call booking. That means programs with real prices, a results gallery that loads fast and is indexed by Google, and an intro-call CTA that is prominent on mobile. A Linktree will not do any of those things.
Conversion patterns that work
- Programs page with real prices and a booking link per program — clients self-select, which filters for commitment before the call
- Results gallery as real HTML with alt text and client-consented captions, not an Instagram highlight
- Intro-call CTA above the fold on mobile — the 15-minute discovery call is the highest-converting first step for PT sales
- Email capture with a lead magnet: a free training plan PDF converts better than ‘sign up for updates’
- Local SEO pages for ‘PT [suburb]’ and ‘personal trainer [suburb]’ — high intent, often low competition in outer suburbs
Common objections
What personal trainers tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“My Instagram gets me all the leads I need.”
Instagram leads are warm because they already follow you. A site captures the people who don’t follow you yet — the cold search for ‘PT [suburb]’ that happens when someone decides to start. That audience is bigger.
“My programmes change too often to keep a site updated.”
We update the site when you tell us. Text us the change, it goes live same day. No logins, no CMS to learn.
“I work out of multiple locations so a single site seems complicated.”
Each location gets its own section or page within the site. If you have a dedicated studio URL, we can handle redirects and canonical setup.
Personal Trainer FAQ
Specific questions about personal trainer websites.
Can I sell my online programmes through the site?
Yes. We integrate Stripe for direct payment or connect to your existing platform (TrueCoach, Mindbody, Vagaro). Programme sales pages with a buy button are part of the default build.
How do you handle the before-and-after photos for the results gallery?
We build the gallery in the brief phase. You supply the photos and client consent. We optimise them for web, add appropriate alt text, and structure the gallery so it is indexed by Google — unlike an Instagram highlight.
No deposit. 72-hour draft.
Send a brief, see your personal trainer site by Friday.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every personal trainer site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for personal trainers
Service, LocalBusiness and Breadcrumb JSON-LD wired correctly so Google attaches your business to the right personal trainer queries and serves rich results where eligible.
Cloudflare hosting + SSL
Edge-rendered from Sydney by default. HTTP/3, automatic SSL, free CDN. First paint under one second on a 4G phone.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way personal trainer customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps, and booking — all one tap. Lighthouse 95+ mobile out of the box. Accessible tap targets at every size.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. Most edit requests turn around the same business day. No ticketing system, no upsell hop.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI search ready
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot are allowlisted. Your business surfaces in AI answers, not just blue-link search.
FAQ