How it works
Five days from brief to live.
No discovery calls. No agency back-and-forth. You write the brief, we build the site, you decide if it stays.
- 72-hour first draft
- Pay only if you love it
- Real link, not a screenshot
- Two free revision rounds
Step 01
Tell us about your business
Two-minute form. Industry, location, the three jobs you want the site to do. That's it.
Step 02
We build the full draft
Our team writes the copy, builds the pages, sources the imagery, and ships a live preview link inside 72 hours.
Step 03
You review, we refine
Loom walkthrough, feedback in plain English, two free rounds of revisions. Most clients sign off on round one.
Step 04
If you love it, subscribe to keep it live
Stripe-secure AUD subscription. $44/mo hosted, $62/mo with your custom domain. Cancel any month.
Step 05
If not, you don't pay
We expire the link, take the draft down, and you owe us nothing. No hard feelings, no retainer fee.
The deliverable
What lands in your inbox on day three.
A real, indexable, Cloudflare-hosted website — not a Figma file, not a deck, not a slide.
Every project includes the same conversion stack. We don’t hide the basics behind a “Pro” tier.
Under the hood
What an AI website build actually involves.
“AI-built” is not a shortcut for “no one checked it.” Here is how the process actually works.
What the AI does
The fast, consistent parts.
When you send a brief, the AI maps it against a database of Australian industry patterns — plumber site, cafe site, salon site, accountant site, and so on. It knows that a plumbing site needs a click-to-call hero, an after-hours badge, and a suburb-level service map. A cafe site needs speakable-tagged hours and a mobile-first menu.
From that mapping, the AI drafts the copy for every section, proposes a layout, and selects the colour and typography palette that fits the brand cues you gave us. This takes minutes instead of days. Every heading, every button label, every meta description — drafted automatically from your brief, shaped for Australian search intent, and ready for human review.
- Brief-to-layout mapping: 2–5 minutes
- Copy draft — hero, services, about, footer: ~15 minutes
- Schema markup, meta descriptions, sitemap: automatic
- Lighthouse audit and Cloudflare deploy: automatic
What the human does
The judgement call parts.
A senior builder reviews every draft before you see it. They check the copy for accuracy (has the AI misread a service offering?), trim anything generic, and adjust the layout if the brief warrants something the template does not cover. They also run a live conversion review: is the primary call-to-action above the fold on mobile? Is the phone number clickable? Does the trust strip have the right signals for this industry?
This human pass is what keeps AI-built from meaning robot-built. The AI handles consistency and speed. The human handles taste and accuracy. When you come back with feedback, a real person reads it and ships the change, usually the same business day. We work Mon to Fri, AEST.
- Review for accuracy and brand fit
- Conversion audit before the draft link goes out
- Two revision rounds with same-day turnaround
- Ongoing edits included with any active plan
Why this matters for you
The 72-hour turnaround is real because the AI removes the slow parts — blank-page copy writing, pattern research, layout decision-making. The quality is real because a senior builder owns every draft that leaves our system. You get the speed of automation and the judgement of experience. Neither alone is enough.
We have built for plumbers in Newcastle, cafes in Marrickville, accountants in Melbourne’s CBD, and salons in Parramatta. Each industry has different conversion priorities. The AI knows the patterns. The human knows when to break them.
The guarantee
No card on file. Ever.
We don’t ask for payment until after you’ve walked the live site. If round two of revisions still isn’t right, we expire the link and part as friends — no invoice, no retainer.
FAQ
What people ask before they brief us.
How fast can you actually launch?
Most businesses receive a complete first draft inside 72 hours of submitting the brief. Final go-live depends on your feedback speed — most clients are public within a week.
Do I have to write the copy?
No. We draft conversion-tested copy from your business details and your industry's known buying signals. You review, we refine — same process whether you've never written a line or you have a brand voice doc.
What's actually included for $44 a month?
A full website (home, services, contact, plus the pages your industry needs), Cloudflare hosting, SSL, mobile optimisation, all schema and SEO basics, and ongoing edits. The only thing missing is a custom domain — that's the $62 plan.
Can I cancel anytime?
Yes. No lock-in, no minimum term. Cancel directly from your Stripe receipt at any time and the site comes down at the end of the billing period.
What if I don't like the draft?
Then you don't pay. We hand back two rounds of revisions free. If round two still isn't right, we expire the link and part as friends — that's the whole point of building first.
Is this just a template?
No. Every site is built fresh from your brief. We re-use proven layout patterns (because they convert) but the design system, copy, palette, photography, and structure are made for you.
Ready when you are
Two minutes now. Full site by Friday.
Send the brief and we’ll have a live draft URL in your inbox before the end of the week.