How it works
Brief, draft, review, then decide.
Send the details we need, review a working private link, request revisions, and choose a monthly plan only if you want to keep the site live.
- 72-hour first-draft target
- Review before subscribing
- Real link, not a screenshot
- Two free revision rounds
Step 01
Tell us about your business
Two-minute form. Industry, location, the three jobs you want the site to do. That's it.
Step 02
We build the full draft
Our team writes the initial copy, builds the pages, sources draft imagery, and aims to send a private working link within 72 hours.
Step 03
You review, we refine
Review the working link, send feedback in plain English, and use the two included revision rounds.
Step 04
If it works for you, subscribe to keep it live
Stripe-secure AUD subscription. $44/mo hosted, $62/mo with your custom domain. Cancel any month.
Step 05
If not, you don't pay
We expire the link, take the draft down, and you owe us nothing. No hard feelings, no retainer fee.
The deliverable
What arrives with your first draft.
A working private website link you can click through and review, rather than a static design file.
Every plan includes the same technical basics listed below. The higher plans change the domain and level of ongoing support.
Under the hood
What an AI website build actually involves.
“AI-built” is not a shortcut for “no one checked it.” Here is how the process actually works.
What the AI does
The fast, consistent parts.
The brief supplies your industry, location, priorities and brand cues. AI helps draft the page structure, section copy and metadata around those inputs.
It also proposes a layout, colour palette and typography direction. These are draft decisions: a builder checks the output against the information you supplied before the private link is sent.
- Brief-to-layout mapping
- Copy draft for the key pages and sections
- Schema markup, meta descriptions, sitemap: automatic
- Performance checks and Cloudflare preview deployment
What the human does
The judgement call parts.
A builder reviews the draft before you see it. They check the copy against your brief, remove generic language, adjust the layout where needed, and test important actions such as phone, enquiry and booking links.
A real person also reads your revision notes and applies agreed changes during Mon–Fri AEST support hours. The AI supports drafting; it does not replace your accuracy review or the builder’s judgement.
- Review for accuracy and brand fit
- Conversion audit before the draft link goes out
- Two revision rounds, with timing confirmed when feedback arrives
- Ongoing edits included with any active plan
Why this matters for you
Automation speeds up first-pass structure, copy and metadata. Human review checks that the draft reflects the brief and that the important paths work before you receive it.
Different industries need different information and actions. Your brief is the source of truth; if the draft misstates a service, location or offer, flag it during review before the site is published.
Before subscription
No card is needed to send the brief.
Review the private link and use the two included revision rounds. If you do not choose a plan, the draft link expires without a subscription charge.
FAQ
What people ask before they brief us.
How fast can you actually launch?
We aim to send a complete first draft within 72 hours of receiving a usable brief. Final publication timing depends on your feedback, revisions and plan choice.
Do I have to write the copy?
No. We draft the initial copy from the business details, priorities and brand cues you provide. You review it for accuracy and request revisions where needed.
What's actually included for $44 a month?
A full website (home, services, contact, plus the pages your industry needs), Cloudflare hosting, SSL, mobile optimisation, all schema and SEO basics, and ongoing edits. The only thing missing is a custom domain — that's the $62 plan.
Can I cancel anytime?
Yes. No lock-in, no minimum term. Cancel directly from your Stripe receipt at any time and the site comes down at the end of the billing period.
What if I don't like the draft?
Then you don't pay. We hand back two rounds of revisions free. If round two still isn't right, we expire the link and part as friends — that's the whole point of building first.
Is this just a template?
The first draft is created from your brief. We reuse practical layout patterns, then adapt the copy, palette, imagery and structure to the information you provide.
Ready when you are
Send the brief when you are ready.
We’ll use it to prepare a private first draft and send the reference and progress link to your inbox.