Suburb pages
Hero per suburb, recent sales, your last 6 listings, agent contact.
Industry · Real Estate
Websites for Australian real estates — built first, paid second.
Suburb-first homepage, listing carousel, vendor lead magnet, agent profile schema. Built for the seller, not just the buyer.
Real result: 11 vendor leads / month (Harbour Homes, Mosman)
What’s broken
Why most real estate sites bleed leads.
- Site is generic — every agency in the suburb looks the same
- Vendor side has no lead magnet so all leads come from buyer enquiries
- Agent profiles are bios, not Person-schema-tagged conversion pages
- Suburb pages are an afterthought instead of the SEO foundation
- Listings update via a slow nightly feed rather than live
What we build
The real estate stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Vendor lead magnet
‘What’s my home worth?’ capture with a real reply.
Agent profiles
Person schema, recent sales, reviews, direct booking link.
Live listings
Real-time feed from REA / Domain — no nightly cron lag.
What actually works
What real estates need from a website.
The brief version
Most real estate agency sites are built for buyers. The valuable traffic is vendors — people considering listing their property. A site with a suburb-first homepage structure, a real ‘What’s my home worth?’ lead capture, and agent profiles tagged with Person schema will consistently outperform the REA-and-Domain-only strategy for listing pipeline.
Conversion patterns that work
- Suburb-first homepage: lead with the suburb you dominate, not a generic agency banner
- Vendor lead magnet above the fold: ‘What’s my home worth?’ as a real form, not a link to an automated estimate
- Agent profiles as full Person-schema pages with recent sales, days-on-market averages, and a direct booking link
- Live listings feed from REA or Domain with no nightly cron lag — stale listings erode trust fast
- Suburb stats section: median price, recent sales count, days on market — positions the agent as the local authority
Common objections
What real estates tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“We already list on REA and Domain.”
Those are buyer portals. They generate buyer enquiries. A standalone site generates vendor enquiries — the leads that become your listings. The two are additive, not competing.
“Our principal handles all digital marketing.”
We are not a marketing agency. We build and maintain the site. Marketing strategy is still yours. The site is the asset the marketing drives traffic to.
“We tried a custom site before and it didn’t do much.”
Usually a site underperforms because it doesn’t have a vendor CTA, the suburb pages are thin, or it loads slowly on mobile. Those are fixable problems, and they are built into our default setup.
Real Estate FAQ
Specific questions about real estate websites.
Can you connect the live listings feed from REA or Domain?
Yes. We connect to the REA or Domain listing API so your current listings appear on the site in real time. No manual uploads, no nightly sync delay.
Do you build the suburb pages or do we have to provide the content?
We draft them. Each suburb page includes a hero with local copy, recent median price data, a filtered view of your recent listings in that suburb, and your agent contact section. You review and approve before they go live.
No deposit. 72-hour draft.
Send a brief, see your real estate site by Friday.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every real estate site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for real estates
Service, LocalBusiness and Breadcrumb JSON-LD wired correctly so Google attaches your business to the right real estate queries and serves rich results where eligible.
Cloudflare hosting + SSL
Edge-rendered from Sydney by default. HTTP/3, automatic SSL, free CDN. First paint under one second on a 4G phone.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way real estate customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps, and booking — all one tap. Lighthouse 95+ mobile out of the box. Accessible tap targets at every size.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. Most edit requests turn around the same business day. No ticketing system, no upsell hop.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI search ready
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot are allowlisted. Your business surfaces in AI answers, not just blue-link search.
FAQ