Suburb pages
Hero per suburb, recent sales, your last 6 listings, agent contact.
Industry · Real Estate
Websites for Australian real estate agencies — built first, paid second.
Suburb-first homepage, listing carousel, vendor lead magnet, agent profile schema. Built for the seller, not just the buyer.
Demo status: Fictional demo — no customer result claimed
What’s broken
Why most real estate sites bleed leads.
- Site is generic — every agency in the suburb looks the same
- Vendor side has no lead magnet so all leads come from buyer enquiries
- Agent profiles are bios, not Person-schema-tagged conversion pages
- Suburb pages are an afterthought instead of the SEO foundation
- Listings update via a slow nightly feed rather than live
What we build
The real estate stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Vendor lead magnet
‘What’s my home worth?’ capture with a real reply.
Agent profiles
Person schema, recent sales, reviews, direct booking link.
Live listings
Real-time feed from REA / Domain — no nightly cron lag.
What actually works
What real estate agencies need from a website.
The brief version
A real estate agency site can support both buyers and prospective vendors. A suburb-first structure, an honest appraisal enquiry form and accurate agent profiles give visitors clear paths, but no layout or schema guarantees a listing pipeline or performance against portals.
Conversion patterns that work
- Suburb-first homepage: lead with the suburb you dominate, not a generic agency banner
- Vendor lead magnet above the fold: ‘What’s my home worth?’ as a real form, not a link to an automated estimate
- Agent profiles as full Person-schema pages with recent sales, days-on-market averages, and a direct booking link
- Live listings feed from REA or Domain with no nightly cron lag — stale listings erode trust fast
- Suburb stats section: median price, recent sales count, days on market — positions the agent as the local authority
Common objections
What real estate agencies tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“We already list on REA and Domain.”
Those are buyer portals. They generate buyer enquiries. A standalone site generates vendor enquiries — the leads that become your listings. The two are additive, not competing.
“Our principal handles all digital marketing.”
We are not a marketing agency. We build and maintain the site. Marketing strategy is still yours. The site is the asset the marketing drives traffic to.
“We tried a custom site before and it didn’t do much.”
Usually a site underperforms because it doesn’t have a vendor CTA, the suburb pages are thin, or it loads slowly on mobile. Those are fixable problems, and they are built into our default setup.
Real Estate FAQ
Specific questions about real estate websites.
Can you connect the live listings feed from REA or Domain?
Yes. We connect to the REA or Domain listing API so your current listings appear on the site in real time. No manual uploads, no nightly sync delay.
Do you build the suburb pages or do we have to provide the content?
We draft them. Each suburb page includes a hero with local copy, recent median price data, a filtered view of your recent listings in that suburb, and your agent contact section. You review and approve before they go live.
No deposit. 72-hour first-draft target.
Send a usable brief. We aim to share a private first draft within 72 hours.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every real estate site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for real estate agencies
Service, LocalBusiness and Breadcrumb JSON-LD based on approved business details. Structured data can support eligibility but does not guarantee rankings or rich results.
Cloudflare hosting + SSL
Cloudflare hosting, automatic SSL and CDN delivery. We test the finished draft, but do not promise a fixed loading time or score.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way real estate customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps and booking links with accessible tap targets. Lighthouse results vary by page, content and test conditions.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. We confirm the expected turnaround for each edit request.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI crawler accessible
Supported crawlers can access public pages unless a customer requests otherwise. Access does not guarantee crawling, citation or inclusion in AI answers.
FAQ