Stylist gallery
Click-to-book per chair, with availability.
Industry · Salon
Websites for Australian salons — built first, paid second.
Stylist gallery with click-to-book per chair. Loyalty offer above the fold. Bridal and balayage detail pages that capture the long-tail.
Real result: 23 booking enquiries in week one (Studio Eight Hair, Parramatta)
What’s broken
Why most salon sites bleed leads.
- Square page only — no SEO, no stylist storytelling, no upsells
- Bookings via DM means you lose the after-hours request
- Price list is a JPEG so it’s invisible to search
- Service pages don’t exist for high-intent queries like ‘balayage [suburb]’
- Reviews scattered across Google + Booksy, never aggregated
What we build
The salon stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Service tiers
Cut, colour, balayage, bridal, treatments — each indexable.
Loyalty offer
First-timer hook above the fold.
Reviews
Aggregated trust signal, not just embedded widgets.
What actually works
What salons need from a website.
The brief version
A salon site has to do two things in the first five seconds: show the quality of the work and make booking frictionless. A stylist gallery with real photos and per-chair booking links does both at once. Anything that adds a step between ‘I like this look’ and ‘I have a date in the calendar’ is a conversion leak.
Conversion patterns that work
- Per-stylist booking link — clients pick who they want, not just a time slot
- Service tier pages with real prices, not ‘prices on request’ — hidden prices read as expensive
- Loyalty offer above the fold on mobile, not buried in a tab
- Before-and-after gallery with service tags (balayage, smoothing, bridal) — directly feeds search intent
- Aggregated reviews from Google and Booksy surfaced in the hero, not just a footer widget
Common objections
What salons tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“I use Square Appointments already.”
Good. We embed it. The issue is usually that Square’s hosted page has no SEO, no stylist storytelling, and no loyalty hook. Your site does the selling; Square handles the calendar.
“My prices change too often to put them online.”
Approximate ranges work fine and perform better than ‘price on request.’ We update the site when you tell us there’s a change. Same-day turnaround.
“Most of my bookings come from Instagram.”
Instagram followers already know you. A site captures people who don’t follow you yet — specifically the high-intent searches for ‘balayage [suburb]’ and ‘bridal hair [suburb].’ Those convert at a higher rate.
Salon FAQ
Specific questions about salon websites.
Can each stylist have their own booking page?
Yes. We build individual stylist profiles with their gallery, specialties, and a direct booking link to their calendar in your booking system. Clients can land on a stylist page from search without going through the homepage.
What booking systems do you support?
Square Appointments, Fresha, Booksy, Kitomba, Timely, and Calendly at minimum. If your system has an embeddable widget or public booking link, we can work with it.
No deposit. 72-hour draft.
Send a brief, see your salon site by Friday.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every salon site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for salons
Service, LocalBusiness and Breadcrumb JSON-LD wired correctly so Google attaches your business to the right salon queries and serves rich results where eligible.
Cloudflare hosting + SSL
Edge-rendered from Sydney by default. HTTP/3, automatic SSL, free CDN. First paint under one second on a 4G phone.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way salon customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps, and booking — all one tap. Lighthouse 95+ mobile out of the box. Accessible tap targets at every size.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. Most edit requests turn around the same business day. No ticketing system, no upsell hop.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI search ready
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot are allowlisted. Your business surfaces in AI answers, not just blue-link search.
FAQ