Stylist gallery
Click-to-book per chair, with availability.
Industry · Salon
Websites for Australian salons — built first, paid second.
Stylist gallery with click-to-book per chair. Loyalty offer above the fold. Bridal and balayage detail pages that capture the long-tail.
Demo status: Fictional demo — no customer result claimed
What’s broken
Why most salon sites bleed leads.
- Square page only — no SEO, no stylist storytelling, no upsells
- Bookings via DM means you lose the after-hours request
- Price list is a JPEG so it’s invisible to search
- Service pages don’t exist for high-intent queries like ‘balayage [suburb]’
- Reviews scattered across Google + Booksy, never aggregated
What we build
The salon stack we ship by default.
Every page below is built into the base price. No upsells, no add-ons.
Service tiers
Cut, colour, balayage, bridal, treatments — each indexable.
Loyalty offer
First-timer hook above the fold.
Reviews
Aggregated trust signal, not just embedded widgets.
What actually works
What salons need from a website.
The brief version
A salon site has to do two things in the first five seconds: show the quality of the work and make booking frictionless. A stylist gallery with real photos and per-chair booking links does both at once. Anything that adds a step between ‘I like this look’ and ‘I have a date in the calendar’ is a conversion leak.
Conversion patterns that work
- Per-stylist booking link — clients pick who they want, not just a time slot
- Service tier pages with real prices, not ‘prices on request’ — hidden prices read as expensive
- Loyalty offer above the fold on mobile, not buried in a tab
- Before-and-after gallery with service tags (balayage, smoothing, bridal) — directly feeds search intent
- Aggregated reviews from Google and Booksy surfaced in the hero, not just a footer widget
Common objections
What salons tell us before they brief us.
We hear these a lot. Here is the honest answer to each.
“I use Square Appointments already.”
Good. We embed it. The issue is usually that Square’s hosted page has no SEO, no stylist storytelling, and no loyalty hook. Your site does the selling; Square handles the calendar.
“My prices change too often to put them online.”
You can publish approved ranges and update them when they change. We confirm the expected turnaround for each edit request.
“Most of my bookings come from Instagram.”
Instagram can remain part of the journey. A separate site gives you an indexable place for service details, approved prices and direct booking links, without promising a particular conversion rate.
Salon FAQ
Specific questions about salon websites.
Can each stylist have their own booking page?
Yes. We build individual stylist profiles with their gallery, specialties, and a direct booking link to their calendar in your booking system. Clients can land on a stylist page from search without going through the homepage.
What booking systems do you support?
Square Appointments, Fresha, Booksy, Kitomba, Timely, and Calendly at minimum. If your system has an embeddable widget or public booking link, we can work with it.
No deposit. 72-hour first-draft target.
Send a usable brief. We aim to share a private first draft within 72 hours.
We don’t ask for a card until after you’ve walked the live draft.
What every site includes
The base stack every salon site ships with.
No upsells. No hidden essentials. Every AI website we build for an Australian small business comes with the lot from day one.
Industry schema for salons
Service, LocalBusiness and Breadcrumb JSON-LD based on approved business details. Structured data can support eligibility but does not guarantee rankings or rich results.
Cloudflare hosting + SSL
Cloudflare hosting, automatic SSL and CDN delivery. We test the finished draft, but do not promise a fixed loading time or score.
Conversion-shaped copy
Hero, services, social proof, and FAQ written for the way salon customers actually shop. Plain English, not template filler.
Mobile-first layout
Click-to-call, SMS, maps and booking links with accessible tap targets. Lighthouse results vary by page, content and test conditions.
AUD billing via Stripe
Monthly subscription in Australian dollars. Cancel any month. Annual saves 17%. No setup fees, no deposit, no minimum term.
AEST support + edits
Mon-Fri, 9am-5pm AEST. We confirm the expected turnaround for each edit request.
Code is yours
You own the design, copy, and source. On cancellation we hand over a full export inside 7 business days. No vendor lock-in.
SEO ready on day one
Sitemap.xml, robots.txt, canonicals, OpenGraph and Twitter card metadata, schema.org structured data — wired correctly before launch.
AI crawler accessible
Supported crawlers can access public pages unless a customer requests otherwise. Access does not guarantee crawling, citation or inclusion in AI answers.
FAQ