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Salon · Parramatta, NSW
Studio Eight Hair
Twenty-three booking enquiries in week one — six times the old site.
Visit the live site- Week-1 enquiries
- 23
- Time to first draft
- 54h
- Avg booking lead time
- 11 days
The brief
Where they started.
Mia opened Studio Eight after a decade as a senior stylist in the city. Word-of-mouth was great, the website was not.
Old site was a single Square page with a phone number and a price list. Booking was via DM. Mia wanted clients to book a specific stylist, see availability, and arrive for a colour appointment without a back-and-forth.
The build
What we shipped.
- Stylist gallery with click-to-book per chair
- Loyalty offer above the fold for first-timers
- Square Appointments embedded with brand styling
- Review carousel sourced from existing Google reviews
- Service detail pages for balayage, colour correction, and bridal
The result
What changed.
23 booking enquiries in the first week — versus a baseline of around 4. Two new colourists hired off the back of the demand.
“Draft landed Wednesday, live Saturday. Twenty-three booking enquiries in the first week — we used to get four.”
Want a build like Studio Eight Hair’s?